Beachy views, delicious pintxos, and warm weather coupled with creative folk and inspiring presentations: what more could you ask for? Not a whole lot, I'd say. Lucky for me, having attended the Image Conference in San Sebastian this past week, that's pretty much a picture...
If you introduced yourself to your brand, how would it respond?
Would it wish you a polite "Good Day"? Maybe opt for an enthusiastic high-five? Would it ignore you completely? Or perhaps it would respond with a heartily yelled "Yo, 'sup!"
It may sound silly, but it's no secret that in these days branding can be a crucial part of your business' success, and it's therefore more important than ever to understand that your brand is a persona: It's a living, breathing, interacting, evolving reflection of who your company is and what they represent. If you think about it, the image of your brand is directly portrayed based on how you choose to represent it in each facet of the marketing and promotion plan; what language you use when speaking, the font you select to tell the story of your business, the type of imagery associated with your work, and the means you choose to communicate are all examples of how a brand’s personality should be carefully considered, especially in the context of design.
I've put together a couple of thoughts that highlight some things to consider to help strengthen your brand and its message.