Mobius Motors

A collection of photos shot for Mobius Motors in Nairobi, Kenya.

Visualizing the First Kenyan Car

INDUSTRY:

Travel, Automotive

SERVICES:

Campaign Photography/ Adventure / Corporate

CLIENT:

Mobius Motors

Mobius Motors set out to create a vehicle designed specifically for the African landscape. I photographed the Mobius II across Kenya as part of the campaign introducing the new model.

Ultimately, Mobius wasn’t creating just another SUV. The company was developing a vehicle specifically around the needs, roads and lifestyles of African drivers. The photography needed to communicate that same idea: rugged, capable and adventurous, all without feeling inaccessible.

The goal was to show the Mobius II in the unique environments it was designed for, and give potential customers a glimpse of where it could take them.

The Approach: into the wild

Rather than photographing the Mobius solely as a vehicle, we treated the campaign like an adventure story.

We took the vehicle into different Kenyan landscapes and built the imagery around destination, exploration and experience. Wide environmental photographs established a sense of place and added authenticity to show how the Mobius brand fits into the Kenyan lifestyle.

The result was a collection that could sell both sides of the story – the vehicle and the places it could take you.

The conception of the car was taking the non essential features and eliminating them, so we'd move back to the drawing board to re-imagine the vehicle around design principles geared towards the typical African consumer.
- Joel Jackson, CEO Mobius Motors

The Campaign In Action

The final image library gave Mobius a flexible collection of campaign photography for the launch of the Mobius II, with imagery that could work across advertising, digital, social and brand communications.