ABOUT THIS PROJECT
Midwest Institute is a not-for-profit private, vocational school. The goal of the redesign was to modernize their existing site to appeal to potential students (young adults) looking to get into a healthcare careers by gaining hands-on experience and affordable, quality education.
The new site design features a bright vibe, and uses relatable imagery that connects with potential students in a way that they can imagine themselves as a part of the school. The overall design is clean and professional, with hints of playful elements (colours and puppies!) to appeal to the younger target audience.
Flat website designs, photography sourcing, suggested UX implementations, infographic.