Midwest Institute

ABOUT THIS PROJECT
The Brief:
Midwest Institute is a not-for-profit private, vocational school.  The goal of the redesign was to modernize their existing site to appeal to potential students (young adults) looking to get into a healthcare careers by gaining hands-on experience and affordable, quality education.
The Solution:
The new site design features a bright vibe, and uses relatable imagery that connects with potential students in a way that they can imagine themselves as a part of the school.  The overall design is clean and professional, with hints of playful elements (colours and puppies!) to appeal to the younger target audience.
Deliverables:
Flat website designs, photography sourcing, suggested UX implementations, infographic.