Lucky Star Jewels is a fashion jewellery brand with a Boho-flare, sold around the globe in popular retailers, and online. Lucky Star wanted to show off their new Spring collection to potential retail and wholesale customers.
The style of Lucky Star is very bohemian, and the new collection reflected this. We chose to do a fashion shoot, coupled with high-quality images of the pieces, and key design elements to use for promotion. We shot in a variety of locations; this enabled us to showcase the natural/desert side (and represent the company’s Arizona heritage) as well as an urban side, both with bohemian-flare.
Projects include line sheet design, jewellery tag design, fashion, natural, and studio photography of jewels, design for print and digital platforms, and photo editing.