Lucky Star Jewels Collection

About This Project

The Brief:

Lucky Star Jewels is a fashion jewellery brand with a Boho-flare, sold around the globe in popular retailers, and online. Lucky Star wanted to show off their new Spring collection to potential retail and wholesale customers.

The Solution:

The style of Lucky Star is very bohemian, and the new collection reflected this.  We chose to do a fashion shoot, coupled with high-quality images of the pieces, and key design elements to use for promotion.  We shot in a variety of locations; this enabled us to showcase the natural/desert side (and represent the company’s Arizona heritage) as well as an urban side, both with bohemian-flare.


Projects include line sheet design, jewellery tag design, fashion, natural, and studio photography of jewels, design for print and digital platforms, and photo editing.

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