Leading Edge Academy is a network of Charter Schools around the Phoenix-area’s East Valley. The client has an ongoing need to represent the various school campuses through online and print media.
Starting with an initial logo re-design, the school’s corporate identity is represented through various shades of blue, inspiring a welcoming, inviting, and trustworthy feeling. A visual style was then developed, featuring clean angles, the blue emphasis, creative use of shapes, and inspiring/relatable photographs to tie together the character of the school with an overall professional education feeling.
Projects include corporate identity, website design, design for campus mascots (blue knight and red spartan), promotional materials, web graphics, campus signage, etc.